The second and last part of this article addresses one of the main challenges that User Experience professionals face: how to convince our customers to work under a process of user-centered design (UCD) instead of a waterfall methodology. Based on the same case proposed in the first part of this article I describe where the greater efficiency of the UCD lies and why.
One of the main challenges user experience professionals face is how to convince our customers to work under a process of user-centered design instead of the traditional waterfall methodology. In this article I propose a simple comparative exercise to analyze the economic efficiency of one process over the other.
