In a project we carried on together with Icograma, our interaction design partner agency, we redesign the most popular restaurant guide of Argentina. Our job was focused on bringing together business objectives with content and functionality strategies that allows Oleo Guide to reposition itself in the new context of social web, providing useful services for its users. We also conducted some rounds of usability testing and paper prototyping sessions.

Once again Molinos Río de la Plata S.A. trusted us for a new project. In this case we help them in the redisign of a online trading tool, used by the company for managing beans transactions with its clients. In order to accomplish the objectives planned, we developed a user-centred methodology that involved usability testing and paper prototyping. As part of our research process, we had the opportunity to make a visit to the plant from which the company exports and produces products, as well as the Rosario Commodities Exchange building.  

Molinos, one of the leading companies in the Argentinean retail market, asked us the development of a training program about usability, information architecture and user-centred design tailored for its IT and Marketing teams. Topics were covered combining theory, methodology and practical exercises with the purpose that Molinos' team could bring different usability techniques into their interfaces development processes.

Banco Galicia, for their Home Banking Portal, requested consultancy in usability for the development and launching of their new website. Consulting was planned in three successive stages starting with the diagnosis, then a Heuristic Evaluation, and lastly a series of usability tests for different user profiles. As a result, the bank’s internal team was able to identify a group of areas of opportunity and, with that, develop an implementation plan for the improvements suggested by the consulting team.

Comflyer requested a Heuristic Evaluation with the purpose of improving the usability of their website.  This process allowed us to identify improvement opportunities that were categorized according to their grade, and then plan concrete implementation actions to improve user experience with the website.

We performed a usability test on the first social website about safety in the Province and City of Buenos Aires: the Safety Map.  The project was finalized before the official launch of their website in order to assess its ease of use.  To this end, they recruited potential users and asked them to perform a series of tasks, such as entering a crime event into the website or consulting those already uploaded.  Results with recommendations for improvement were at the client’s disposal within a week.

Development of the corporate website for HIDROVÍA, operating company for the Rivers de la Plata and Paraná.  The project included the definition of information architecture and the development of a dynamic interface for content administration.After the web site development,  Hidrovía entrusted us again for the implementation of the new corporate image in the site.

The portal with the largest Spanish-speaking community of users, Psicofxp.com, hired us to perform a heuristic evaluation with the goal of identifying areas of opportunity to improve the quality of its users’ browsing experience.  A diagnosis was made based on content, web design, technology, and usability variables.  As a result, the client received a complete report with recommendations and practical improvements to be made on each of these topics.  The second project done with this client consisted on the benchmark analysis of content management systems for their portal.  The analysis included the comparison of 11 different variables disaggregated into more than 180 items, including ease of use, support, security and performance.

Website development for Miguel Peraza, a famous self-taught Mexican sculpture. The project included the definition of information architecture, design and programming.

Complete development of the corporate website for Estancias and Cabañas Don Benjamin, including the catalogue of animals together with technical details and family tree, among other functions and services.

Complete development of the corporate website for EMEPA, an important metallurgical company. The project included design, information architecture and programming. The website includes a content administrator and an extranet exclusive for providers.

Complete development of the corporate website for APO, a Mexican firm offering Human Resource Services. We were hired for its design, information architecture and programming. The website includes an online system to view real time foreign exchange rates.

Development of interactive tutorials for personnel training in software management and internal applications.

Redesign of their graphic interface, reorganization of content, and addition of new functions among which there is an option for consulting schedules and service status in real time.

Writing and editing of texts according to web standards, adapting style and format to the specific characteristics of this medium.

Consulting and definition of information architecture for their communities in Human Resource practice.

Consulting, information architecture, style handbook, branding & naming, design and extranet development.