SEM

Segmenting, fast implementation and permanent measurement.

What is SEM?

SEM is a type of positioning that allows for greater segmentation, directing the campaign to people with specific characteristics, according to the each client's needs.

SEM (Search Engine Marketing) consists of hiring publicity spots in search engines, websites, and social networks such as Facebook or Myspace.

SEM is a type of positioning that allows for greater segmentation, directing the campaign to people with specific characteristics, according to the each client's needs.

What does SEM consist of?

SEM services consist of planning an ad campaign in a series of websites according to the specific needs to position a certain service or product.

SEM includes the following tasks:

  • Selecting the Web sites in which the campaign will take place.  
  • Analyzing and comparing advertising costs in the chosen Web sites.  
  • Defining the list of keywords related to the campaign.   
  • Analyzing the popularity, competitiveness and CPC (cost per click) fo every word. 
  • Defining the advertising campaign.
  • Defining the texts to be used in each ad according to chosen keywords.       
  • Creating the campaign.
  • Monitoring and reporting the campaign monthly.  
  • Adjusting the campaign according to monitoring results.