Our vision and strategy for website development starts with user-centered design.

What is user-centered design?

User-centered design is a website development strategy that directly involve end users in the design process.

The techniques can vary depending on the project. These are the main techniques used:

• Identification and classification of user profiles
• Card sorting
• Iterative Prototyping
• Usability tests

The use of these techniques allows us to obtain specific information on levels of knowledge, expectations, and needs of end-users. Getting this information and putting it to use on the design of the interface ensures satisfactory experiences for the developers and, more importantly, for target audiences.

How we believe a web site should be designed

Browsing a website is a communication experience between a person and a system. This can either be a positive and pleasant experience, or a terribly boring and tedious one.

If a website is imagined only from the perspective of the designer and developer (designers, programmers, etc) leaving end-users aside, it is very likely that the end-user will:

• Have a hard time finding specific content
• Have difficulties understanding how to use some tools, such as advanced search tools
• Have to go through several screens to complete a task, such as buying a product
• Decide not to register in the site because the form is too long and asks for information the user is unwilling to provide
• Will leave the site feeling frustrated and with negative view of the company, service, or product the website refers to

These negative browsing experiences are very common in websites that do not actively involve end-users in the process of designing and developing the site. A negative web experience has a direct impact on the results of the business.