Projects

Annual Meeting of the Radiological Society of North America

Together with Dr. María Cecilia Ferrario, Thoracic Imaging Coordinator at Hospital Universitario Austral, we developed high-value content for Infobae.
Link to article

World Cybersecurity Day

Together with Dr. Karen Solmi, we developed content aligned with World Cybersecurity Day, tailored to the occasion and published in Fortuna. Link to article

Scientific Study Communications

In collaboration with Feedback Spread, we led the communications strategy for the presentation of a scientific study led by Dr. Carol Kotliar, evaluating the use of Omecap® capsules by Gador versus placebo.

As a result, a total of 70 media placements were generated, including 30 tier-1 national outlets, across online, print, TV, and radio.

65 Years of the Contraceptive Pill

The campaign “65 Years of the Contraceptive Pill” generated a total of 25 media placements, including 6 tier-1 outlets.

The content focused on the evolution of oral contraception, using the 65th anniversary of the pill as a milestone in scientific innovation. Particular emphasis was placed on estetrol as the most recent and innovative active ingredient in reproductive health.

The strategy successfully generated organic visibility and meaningful media conversation around contraception across key and relevant outlets.

World Endometriosis Day

In collaboration with Feedback Spread, we led an awareness campaign on endometriosis launched by Gador. The initiative generated a total of 32 media placements, including 11 tier-1 outlets. The primary objective was to position World Endometriosis Day on the media agenda, in alignment with the campaign developed by Gador and endorsed by the Argentine Endometriosis Society (SAE).

The strategy successfully generated visibility and meaningful media conversation across key outlets, contributing to increased public awareness of endometriosis and its care.

International Summit of Young Leaders

For the past five years, I have been part of the International Summit of Young Leaders, a forum that provides an exclusive space for interaction and debate, featuring national and international speakers who inspire new generations.

In this edition, I contributed to speaker coordination and the awards ceremony.

Launch of the First Oral Contraceptive with Estetrol

In collaboration with Feedback Spread, we led the communications strategy for the launch of Argentina’s first oral contraceptive containing estetrol, developed by the national pharmaceutical company Gador.

The campaign achieved a total of 45 media placements, including 22 tier-1 outlets. Qualified medical spokespersons participated in the initiative, delivering radio (9) and television interviews, strengthening the campaign’s reach and credibility.

Launch of the First National Treatment for Spinal Muscular Atrophy (SMA)

In collaboration with Feedback Spread, we led the communications strategy for the launch of the first treatment for spinal muscular atrophy (SMA) produced in Argentina by the pharmaceutical company Gador.

The campaign generated a total of 63 media placements, including 17 tier-1 outlets, strengthening visibility around this major milestone in national pharmaceutical innovation.

Launch of a New Treatment for Type 2 Diabetes

In collaboration with Feedback Spread, we led the communications strategy for the launch of the first treatment for type 2 diabetes produced in Argentina by the pharmaceutical company Gador, which also improves cardiac and renal outcomes.

The campaign achieved 22 media placements across leading outlets in Buenos Aires (CABA) and key regions nationwide.

World Microbiome Day

In collaboration with Speyside, we worked on the dissemination of a study conducted by the Global Health Services Monitor (Ipsos) together with the Digestive medical team at Sanofi CHC.

The initiative achieved more than 15 media placements, with coverage in leading national and regional outlets, including Infobae, La Gaceta and Río Negro, among others

NSAIDs Awareness Campaign for the Argentine Society of Gastroenterology (SAGE)

In collaboration with Speyside, we supported the dissemination of an awareness campaign led by the Argentine Society of Gastroenterology (SAGE) to promote the appropriate use of nonsteroidal anti-inflammatory drugs (NSAIDs).

The campaign generated a total of 25 media placements, with 40% appearing in high-audience outlets such as Infobae, Clarín, Diario Popular, Agencia Nova, Río Negro, Radio Continental, Jujuy al Momento, and Canal 7, among others.

Press Campaign for Sanofi (CHC)

In collaboration with Speyside, we supported press communications for Sanofi’s CHC division, developing content focused on self-care, digestive health, and corporate social responsibility (CSR).

World Contraception Day

In collaboration with Digix and Feedback PR, we developed a campaign to address World Contraception Day, aligned with the market entry of Organon in Argentina.

The initiative achieved coverage in leading business and national outlets, including El Cronista, Ámbito Financiero, Revista Mercado, and La Capital, among others.